Businesses that are to formal with their websites are not efficient. People do not want to have to think about what is on the website they want to read it and get what is being said right away. Businesses should use things that are more appealing to the common person and that will catch their eye right away. Businesses are hurting themselves by being formal. It is good to be formal in certain situations but while trying to appeal to their clients they should use simple and to the point websites.